Back to the Daily Grind

We made it home from Indio around 7pm last night.  Man that drive feels longer and longer every time you make it.  So far this year we've done it at least 4 times that I can count.  I'm so tired after a long day of playing catch up that I can't be certain of anything!

The original plan was to drive up on Friday, stay for the weekend and then meet up with Shorty Rossi on Monday on the way back up to Portland.  But you know what they say about the best laid plans.  Shorty was busy with filming Monday so that was out.  At first it was a little frustrating because we didn't plan on being away from the office the extra time but like most things it turned out to be a blessing in disguise because as you found out Ryan's grandfather learned about the passing of his friend on Monday and he was happy we were there to lend a shoulder to cry on.

Thankfully Shorty's schedule freed up on Tuesday and we left Indio at 8am to meet up with him in Venice Beach at 11.  The drive should only have taken 2 hours and 9 mins but true to LA form we made it in at 11 on the nose.  Also true to LA form we got a parking ticket 30 mins into our stay.  I don't know what it is about that city but every time we visit we get a parking ticket! Definitely not a pleasant surprise at $58!!!! Fortunately I realized we were probably approaching that magic time and Ryan went out and plugged the meter for another hour, his phone read 1 min past the 30 mins we'd originally paid for.  I guess there is nothing we can do about it but $58 is a tank of gas and money is not flowing as well as we would like, heck it's not flowing enough to give us a wage!  But that is a story for another time.


Our visit with Shorty was a lot of fun, we got to sit in the same seats they use on the show and check out all the artwork and gadgets he has in his office. It's so funny how small everything seems in real life compared to on television.  We visited Antique Archaeology, you might know it from that show American Pickers, and it was tiny!  I guess my perception is really off since I also thought that the Eiffel Tour was more impressive in photographs.  Anyway, we had a great conversation with Shorty, took some pictures and bribed his dog Hercules with treats to get some awesome shots.  He literally turned the chamber of the RocLok into a doggy dish, it was pretty cute. 

Since we were down in the general area, distance means nothing on a road trip!, we drove down the 101 to visit our vendor at the Do It Best in Port Hueneme.  Back in March we met the general manager at a home and garden show and they asked to have 10 units to test market.  At the time we didn't have a lot of point of sale marketing to offer but by the time we visited again in April they had successfully sold 3 units.  Unfortunately it seems like their sales force lost interest and after we left the inventory was moved into a corner of the garden section.  Even though the display looked nice enough, it made absolutely no sense.  I mean first of all there was no price at all.  All the RocLok's were laying right side up so it looked like a shelf of fancy rocks without a purpose.  If I was a customer I wouldn't have even bothered looking! Surprisingly despite this they still sold 3 more units. 

Planning ahead Ryan had loaded the in-store display with a monitor that plays the video on the homepage of our website.  Since we hadn't heard anything from the store since April we weren't really sure if we were going to be setting up the new display or loading up the inventory and taking it back to Portland with us.  After getting to the store and talking with the manager we all decided to give it another go and put up the new display but this time I insisted that it be in the hardware section next to the key cutting and locks.  With limited space we needed a table to place the display on and the manager asked an associate to grab one out of the back.  Obviously displeased by the task the employee wandered around for about 20 mins before acting.  At one point he walked over to me and to measure the base of the display and asked what it was for.  I explained that it was for the RocLok, describing what it was and to my surprise he retorted with "Are we even getting any more of those things, they are a bit spendy!" with a very disapproving tone and walked off.  Needless to say I was unhappy after that so I proceeded to follow him around the store until he finally went into the back room and grabbed a table for us to set up.  C'est la vie.  His demeanour seemed to improve by the time we left and I was proud of myself for standing up for myself.  Anyone who knows me can attest that I can be a push over and that confrontation and me are not friends. 

After the busy afternoon came to a close we headed up north, rested in Sacramento for the night and drove all day Wednesday to get home.  It felt great to wake up in our own bed this morning.
  

Giving Profit to Charity Instead of Google

Yesterday we started try #2 on the rubber mold for the Dolomite RocLok.  The goal is to have that rubber done tomorrow so we can have a completed piece before we leave for Southern California early Friday morning.  Then if the stars align we'll be able to meet up with Shorty Rossi in Venice Beach so that he can take a photo with the new product, after all we're making the Dolomite to support his Pit Bull Rescue.

We received the custom stamps we had made especially for this project on Saturday. They turned out great! I'm always happy when a new online vendor works out well.  Within 24 hours of approving and paying for the stamps the company based out of Massachusetts had them cut and in the mail to us back here in Oregon. It's always a little nerve wrecking trying a new online place especially if you're ordering a custom piece, but if you are ever in the market for stamps I would highly suggest SimonStamp.com as they did a great job and are a US based company to boot! Once the stamp was glued onto the rock we choose for the Dolomite, Ryan was able to get started on the rubber.

We're both excited to see how much money this new RocLok will raise for this charity.  Both Ryan and I feel strongly about trying to give back to the community any way we can but it's really hard to donate money when you can't pay yourself a salary.  So we're thankful that Shorty agreed to work with us on this and fingers crossed it will prove beneficial for us both.  In the past we've tried to raise money for the Cat Adoption Team here in Portland through various sales events. But unfortunately we haven't had a huge amount of success with that... yet.  I am stubbornly clinging to the thought that our fundraising efforts will not be in vain and will help the causes we are trying so desperately to make some money for.

I've been designing printed material for CAT for about 3 years now and in that time have come to really appreciate the work they do for all of the feral cats in need. Also familiar with their financial blight in this recession, I've been keen on the idea of getting them some much needed funds and thought that their supporters would be happy to support the cause and make sure Fluffy was well cared for in their absence.  However, the concept must not have fully sunken in yet. 

Our first attempt to fund raise for CAT was at a Pet Expo a couple years back.  At that time we were selling only one style, the St. Helens, at only $49.95 or $40 since it was a show.  Our profit margin wasn't very good as it was so we really could only afford to donate $5 back on each sale.  Even though it was more than 10% the reception was chilly and one CAT supporter told me he'd rather give the $5 to CAT himself, which I understand completely still it was a bummer.  Attempt #2 was by attending CAT's annual CATnip 5K and Mouse Miler, a bust.  Next we were given a space for an advertisement on the backside of their 2011 annual calendar, yet again a failure. Finally at this years 5K we found success! Sure it was only one sale bringing CAT a mere $15 but it was a sale! My only hope is that with all our attempts we build some synergy and with a couple more attempts CAT supporters will realize that we are seriously trying to fund raise not use the charity as a marketing ploy. 

Unfortunately I think that a lot of businesses exploit charity as a way to get marketing out there.  And while admittedly we are hoping our philanthropic gestures will raise our product awareness and in turn sales, we truly want to help the charities we are dedicating our time and profit share to. In reality it would probably be easier to team up with Home Depot and give them all the profit share, but we want that money to help others not line big businesses pockets. Yeah, you could say that our selling through Walmart or Lowes could create jobs at those retail stores, but does it really?  I personally like knowing where that money is going and what it is helping.

We still depend on Google Adwords and teaming up with larger companies to be able to compete in the marketplace, but I continue to hope that creating a product that stands for something from the beginning will bring us more than monetary riches in the future. A little good Karma has to count for something right?