Yesterday was day two of the family get together at the Oregon Coast . True to form, the day started gloomy and wet. Since most of the family was occupied with
building up the family tree and looking through photos, Ryan and I decided to
take a trip in the car to see some of the Antique shops in the area.
The weather isn't really predictable at
The first shop we stopped into was called Hal's
Emporium. It was about 3 blocks long and
a block deep, the largest of the 3 shops in town. Upon entering we found ourselves in a place
that was crammed full of souvenirs, and nick knacks. 99% of these "treasures" were mass
produced somewhere overseas and marked up way over the value they were
worth. From plastic crabs and brass
plates to 'The Head' to The Redneck Beer-o-Meter, the shop had everything you
never knew you needed.
All these goodies got my brain going. My first thought was, does anyone ever buy
this junk? Followed by, Why?
I've been a longtime fan of the beach and enjoy browsing the
shops on rainy days but over the years I can count on one hand the swag I've
brought back from the shore. 4 out of 5
of the items I've ever purchased were tee-shirts. I get the want to bring back a personalized
tee-shirt of the places I've visited. It's
functional. The occasional magnet, also
functional but never have I said to myself, Gee I could really use a plastic pirate
skull that doubles as a wine holder. So
back to my first question... Does anyone buy this stuff?
If I was a vendor on the Oregon Coast
I would offer products that were handmade locally and were something that you
could only find at the beach. But it
seems that most shops spend all their money stocking their shelves with crap
that no one needs and every other store along Oregon 's 363 miles of shoreline is also
offering.
The shops that do offer crafts from local artisans have dubbed themselves galleries which in my mind spells dollar signs and most of the time disways me from even bothering to leave the car. 9 out of 10 times although the work is gorgeous it is very cost prohibitive and I guess that is why cruising Made in China junk has become a boardwalk standard.
I do however wonder how these little shops make enough money
to keep their doors open year after year. I also wonder if there is some
magical catalog of crap that all of these vendors source goods from. Over my last dozen trips to the coast I don't
think I've found anything truly unique at any store unless it was truly an
Antique shop. But even those are being
filled with trinket junk. Couple this
with the now standard Outlet Malls and the coast has become less about
celebrating the beauty of this natural wonder and more about filling your house
with needless clutter.
It's really a sad state of affairs for all of us American product manufacturers whose wares would be lost in a sea of plastic nick knacks if we even attempted to sell in one of these small coastal shops. If I could speak directly to these shops I would encourage them to branch out and offer the public quality American and/ or locally made products that people can really feel good about bringing back as souvenirs. The profit may not be as great at first, but once people start to realize that shopping at the coast is worth the extra drive, I think it will increase sales and beach shop traffic.
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