Tuesday

Only 15 days into it and we already missed an entry, darn it! But we have a good excuse, I promise!!! 

As some of you Facebook friends may know by now we landed our first ever International distributorship in Ireland.  He purchased a pallet of 100 RocLok's, 20 of each style, and now we have the monumental task of producing all of that inventory on top of the everyday orders we get.  As part of the arraignment we're also supplying our new business partner with branded RocLok Ireland materials including a website, brochure, business cards and boxes.  Needless to say as the only designer on staff I'm a very busy lady.

Ryan and Bert of extra busy as well doing hours of mixing, molding, de-molding and staining so that hopefully we can get all the product onto the boat no later than next Thursday. 

Most days we are afforded the luxury of picking our own hours and because none of us are "morning" people we usually agree that later is better.  Unfortunately for our beauty sleep we have been getting up at the crack of dawn to beat the summer heat here at the shop.  For the last couple of weeks working in here past noon was miserable to say the least.  Add to that the physical labor and that mini heater under my desk (the computer) and we are all feeling pretty yucky by the time it's time to throw in the towel.  Thankfully, if we actually believe what the weather man has to say, we can look forward to cooler temperatures the rest of the week! Feeling optimistic that the Meteorologist is on the mark this time we decided that tomorrow will begin at a much more palatable 10am. 

If jamming out 100 rocks in 6 days wasn't busy enough we are also working on a new RocLok model for our friend the Pit Boss, Shorty Rossi.  With the success of his reality show on Animal Planet still ramping up we are so fortunate to be teaming up with him to raise awareness of his cause and our product while also bringing some charitable donations his way.  Not wanting to miss out on every possible aspect that this huge opportunity could provide, my thinking cap has been working overtime on new, creative ways to spark excitement about the launch of the rock we've dubbed "The Dolomite." 

In case your not familiar, The Dolomite Mountain Range is located in Northern Italy.  This has some significance in a couple ways.  Firstly, when studying in Italy Ryan and a classmate hiked up this particular range.  Since he really isn't an avid hiker, this was one adventure that he prides during his stay.  Because we know that Shorty is proud of his Italian heritage we wanted to pay homage to that so again Dolomite seemed fitting.  Our resident rock specialist Bert, (did I mention he was studing to be a geologist?) had some initial concerns about the name and the rock we chose, but once we explained he's good with it :) It's funny that before we started this business I never really paid much attention to rocks but now I'd rather fill my yard with them than plants!

Well it looks like Ryan is ready to call it a night here at the shop and we have to make it over to FedEx before the Ground Shippments go out.  So I guess what I'm saying is until tomorrow world, sleep well!